Highlight was the most buzzed about app before and during SXSW this past week. SXSW has become a place for technology and social media sites to be premiered but this year, because it was so crowded a lot of the sites got lost in crowd. Highlight was an app that was talked about before the interactive conference and might become the next foursquare, twitter, or facebook. Highlight is an app to find out who is near you and what they like. If someone near you has the Highlight app it will show up on your phone if you have the app too. Highlight connects people through interests and lets you save the person so you can remember them. You could use this app at a bar or a party to find people with similar interests and avoid the awkward conversations. This is a good idea for social media because social media is used primarily by a younger generation. Using Highlight at parties is the only way I would be behind this app. I would be appalled if someone stopped me in the grocery store and said “oh your Highlight told me you like music and hiking, we should chat.” If foursquare wasnt creepy enough this is taking it to the next level. Strangers around you can see who you are, your name, where you are from, what you like…..a stalkers paradise. Social media is becoming more and more invasive, but people are still signing up for these things, including me.
The Highlights of Highlight.